Loren Barrows has been named Director of Business Development at Alcorn McBride, which is renowned for its show control, audio and video equipment for the themed entertainment industry and an array of other applications.
Barrows, who was already part of the business development group, will join the leadership team in charting the direction for the company championing internal and external customer service. She will also engage in business strategy and planning and partner with the sales force to pave the way for continued growth.
Barrows moves into the top business development role following the departure of Jeremy Scheinberg, who has launched the venture, www.herecomestrobo.com. The father of young children, Scheinberg is creating innovative and fun programs focusing on the STEM (Science, Technology, Engineering and Math) curriculum. Scheinberg’s start-up features a storytelling plush robot “Trobo” and companion Apple iPad and Android adventures.
“Jeremy has been a key member of the Alcorn McBride team since 1996, and we will miss him. At the same time, he’s also a good friend, and we are all excited to see him follow his dream. We hope to see Trobo on everyone’s holiday gift list next year!” says Alcorn McBride’s CEO, Steve Alcorn.
“For nearly five years Loren has been a near-magical force here,” Alcorn continues. “Whether developing new customer relationships or organizing fun and creative activities for the Alcorn McBride family, Loren is indispensable. As her duties expand in her new role, I’m excited to hear the fresh insights and enthusiasm she brings to every project.”
Barrows is well prepared to take on her new position. “I’ve enjoyed working with Jeremy and learned so much from him,” she says. “I hope to build on his successes and grow our core product lines while keeping focus on our biggest strength – delivering above bar service and support experiences that will shock our customers.”