A modern evolution celebrating 40 years of innovative themed entertainment engineering

As Alcorn McBride celebrates its 40th anniversary, we proudly introduce a refined brand identity and redesigned website experience. This milestone marks four decades of rock-solid performance while positioning the company for the next generation of themed entertainment engineers.

The refreshed brand message strengthens how Alcorn McBride communicates its enduring promise: works together, runs forever.

“Our 40th anniversary is a milestone for everyone who has trusted us over the years. Refreshing our brand and launching a new website allows us to honor those partnerships while continuing to support our clients with the clarity, reliability, and collaboration they expect from us,” shared Loren Barrows, Alcorn McBride CEO.

A refined brand identity for a milestone year

For 40 years, Alcorn McBride has powered some of the world’s most immersive attractions with purpose-built AV and show control systems engineered to run flawlessly for decades. The updated visual identity modernizes the company’s look while preserving the personality, integrity, and recognition of its established name.

Clean design elements, refined messaging, and a cohesive visual system bring clarity to what clients have long trusted: reliable technology built specifically for the unique demands of themed entertainment.

This refresh is not a reinvention. It is a refinement that sharpens and strengthens the brand while honoring the legacy that made our company trusted worldwide. The updated identity balances established credibility with forward-thinking innovation, ensuring it resonates with both long-standing partners and emerging engineers entering the industry.

A redesigned website built for today’s engineers

Alongside the brand refinement, Alcorn McBride launched a completely redesigned website. The new digital experience features improved navigation, clearer product presentation, and a streamlined structure that allows engineers and creative teams to access the information they need quickly.

Modern, intuitive, and responsive across devices, the website reflects the same principles that define Alcorn McBride’s technology: simplicity, performance, and reliability. It reinforces the company’s collaborative approach and long-term commitment to supporting attractions from concept through decades of operation.

Honoring the past. Engineering the future.

As Alcorn McBride celebrates 40 years of reliability in themed entertainment, the refined brand and new website signal a confident next chapter. Rooted in decades of trusted partnerships and rock-solid performance, this evolution strengthens the company’s commitment to delivering unforgettable experiences for years to come.

Read the letter from our founder