letter from
our founder

We design technology for the world’s most demanding attractions and support it with a team that stands beside you every step of the way.

Alcorn McBride is a world leader in audio, video, and show control products for themed entertainment. Since 1986, our hardware and software have been used in every major theme park worldwide and form the heart of thousands of museums, visitor centers, and casinos. Our products contain no moving parts (no PCs here), so our equipment is maintenance-free – a must for an industry that doesn’t tolerate downtime!

Our Engineers constantly develop new products to better serve you. Because you can’t design a product for an attraction while simply sitting behind a desk, our Engineers base their designs on field experience and customer feedback. That’s how we provide the features our clients need to create amazing guest experiences.

Our customer support staff is ready to help. We take a common-sense approach to technical support. When you contact us for help, you can speak directly to the engineer who developed your product. Our Engineers understand that programming is the last (and sometimes last-minute) step to opening an attraction; they’re available to help you 24/7.

We invite you to explore our family of reliable and innovative audio, video, lighting, and show control products and to learn more about our company. Having been in the industry for over 40 years, we have strong roots and a wealth of experience in a variety of applications. Contact us today to discuss how our products can become your solution.

 

Sincerely,
Steve Alcorn

What We Do
We engineer differently. We design for the unique demands of themed entertainment applications with a focus on quality and uptime. Along with ultra-reliable audio and video playback, we design show control products that guarantee perfect results every time. Simply put, we manufacture products designed to operate 24 hours a day for decades with no preventive maintenance.

Our process is driven by our customers:
Field-Tested Innovation
Every product is refined through real-world applications in the most demanding environments.
01
Zero-Maintenance Design
Built for continuous operation, 24 hours a day, with no preventative maintenance required.
02
Intuitive, Flexible Tools
Software and hardware that simplify complex installations and give engineers precise control.
03
Human-First Support
Direct access to the people who build your systems, with complimentary training, documentation, and lifetime support.
04
Who We Are

What truly sets us apart is our people. We’re partners, not just manufacturers. Collaborative, passionate, a bit quirky, and genuinely invested, our team shows up every day to help our clients and each other succeed. That’s where our brand really begins, with humans who make sure people feel supported, confident, and excited about what they’re creating.

Behind the Alcorn McBride name is a promise. A promise that the systems behind the world’s best attractions will simply work. In themed entertainment, the magic only happens when the technology does, too. That’s why clients trust us, because our gear is built to run flawlessly, and our team is right there alongside them to make sure every experience lands exactly as it should.

At the end of the day, our brand is about making people feel supported, confident, and ready to launch something amazing. And – we believe it should be fun along the way! Browse our photo gallery below to see what we mean!

Want to be part
of something remarkable?

Join a team that builds the systems powering the world’s most unforgettable attractions.

Visit Our Careers Page