Location
Orlando, FL
Department
Sales/Marketing
Reports To
CEO (with cross-functional mentorship across Sales & Engineering)
About Alcorn McBride
Alcorn McBride designs and manufactures the show control, audio, video, and synchronization systems behind the world’s best themed entertainment experiences. For 40 years, we’ve partnered with creative teams, integrators, and operators to bring attractions, museums, and immersive environments to life – with technology that simply works and people who truly care.
Role Overview
This internship blends product marketing and customer communications in a highly collaborative environment. You’ll support product launches by helping translate complex technology into clear, compelling stories and developing materials that make our products easier to understand and adopt. Working closely with sales, engineering, and leadership, you’ll gain hands-on exposure to how innovative technology is positioned, introduced, and supported in the themed entertainment industry.
You’ll be part storyteller, part educator, and part product advocate — assisting in the creation of launch resources, product briefs, website updates, internal communications, and customer-facing content. Your work will help ensure our products are introduced with clarity, supported with strong resources, and represented consistently across the organization.
This role offers real responsibility and meaningful contribution, while providing mentorship and visibility across teams. Success in this internship requires strong organization, attention to detail, curiosity about technology, and a creative mindset.
Key Responsibilities
Product Marketing & Go-To-Market
– Support go-to-market planning for new products and major releases
– Assist in refining product positioning, messaging, and value propositions
– Help create launch assets including product briefs, FAQs, and sales tools
– Update website content, plan announcements, and develop campaign content
– Collaborate with sales, support, and engineering to help prepare internal launch materials
– Support internal product rollouts and release communications
Communications
– Contribute to blog posts, newsletters, and social media content
-Assist in preparing materials for trade shows, industry events, and educational sessions
Ongoing Product Storytelling & Adoption
– Help maintain consistency in product messaging across sales, marketing, and support
– Assist in identifying common customer questions and develop content to address them
Feedback Loop & Internal Collaboration
– Work closely with Sales Engineers, Technical Content Developer, and Engineering to strengthen product understanding
Ideal Candidate
– Organized, proactive, and comfortable managing multiple assignments at once
– Empathetic communicator who enjoys helping others succeed
– Collaborative and eager to learn in a cross-functional environment
– Curious about technology, themed entertainment, and how products go to market
– Experience with video editing tools, strong graphic design skills, and excellent written communication abilities
-Background or coursework in marketing, communications, business, engineering, or a related field preferred
Success Looks Like
-Well-prepared and organized product launch materials
-Clear, polished customer-facing and internal communications
-Increased clarity in how products are explained and presented
-Positive collaboration across sales, engineering, and support teams
-Demonstrated growth, initiative, and professional development throughout the internship
Role Summary
At Alcorn McBride, we build technology that quietly powers unforgettable experiences. This internship helps bring that technology to life through clear messaging, strong launch materials, and collaborative communication. The Product Marketing Intern supports product introductions that reflect our commitment to craftsmanship, clarity, and genuine partnership with our customers.
