Alcorn McBride, along with partners, is redefining the trade show experience. The Attractions Technology Lab is designed to be an intimate, cohesive, hands-on, (fun!) case-study approach vs. the traditional stand-alone trade show booth concept.
Each Lab recreates a technical mockup of a complete attraction. Our November Lab features a unique “choose your own adventure” Dark Ride Experience on a trackless ride vehicle. Our goal is to make the system as technically complete as possible, including all subsystem components. Engineers from each manufacturer will be there working together to answer technical questions and provide additional training.